Who We Are
PXQisR is a boutique pricing strategy consultancy founded on the fundamental principle that "Price × Quantity = Revenue."
We partner with B2B technology companies to develop and implement pricing strategies that drive sustainable growth, optimize revenue streams, and create competitive advantage in rapidly evolving markets
Our Story
PXQisR was born from a clear market gap. After years of implementing theoretical frameworks from traditional consulting firms, our founders experienced firsthand the disconnect between strategic recommendations and practical execution.
Too often, companies were left with impressive slide decks but little guidance on implementation.
We founded PXQisR to bridge this gap—providing technology leaders with pricing strategies that are both strategically sound and practically executable without requiring additional interpretation or resources.
Our Expertise
Led by our Managing Partner, Greg Denedo with over a decade of experience in pricing transformation, we bring specialised expertise in technology, SaaS, and telecommunications pricing models.
Every client engagement is personally overseen by our Greg, ensuring senior-level guidance throughout your project.
Our Approach
We follow a proven four-step methodology that ensures both strategic insight and practical results
Diagnose
Assess your pricing strategy through market, competitor, and internal process analysis to pinpoint optimization areas.
Design
Create data-driven pricing models aligned with your goals, quantifying financial impact.
Deliver
Implement the strategy with tools, training, and support for seamless adoption.
Drive
Track performance via KPIs, refine strategies using feedback, and build sustainable pricing capabilities.
Who We Serve
We specialize in serving B2B technology companies across their growth journey
Early Stage
(Seed to series A)
Establishing market-appropriate pricing foundations that support growth
Growth Stage (Series B-C/D)
Scaling pricing models to accommodate expansion and increasing complexity
Mature Stage
(Series D - Public)
Optimising established pricing structures to defend margins and support innovation
Our Impact
Our work has consistently delivered measurable business outcomes:
for SaaS clients through
optimized pricing tiers
Implementation of
value-based pricing
through implementation
of pricing controls
Our Values
These are our guiding principles in client engagements.
Practical Excellence
We prioritize executable strategies over academic theory
Measurable Impact
We define success by client outcomes, not by billable hours
Knowledge Transfer
We build your internal capabilities rather than creating dependencies
Data Driven Clarity
We base recommendations on evidence