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The Willingness to Pay Study
One pricing decision, measured. Six weeks per stage, fixed scope, with a fee set by stage.
How the study worksWays to work with us
Three ways to work with us.
Start with one pricing decision, measured. Keep us for the decisions that follow.
The offers
Study, consultancy, advisory
Acting on it
Consultancy
Hands-on pricing and packaging work on what a study finds, including the post-launch check and later migration waves.
Talk about consultancyOn retainer
Advisory
A standing second opinion on pricing decisions as they come up.
Talk about advisoryWhich fits
Start from the decision
If you needStart with
A pricing decision you can’t yet evidenceThe Willingness to Pay Study
To act on what a study found, or a check after launchConsultancy
A second opinion as decisions come upAdvisory
Every piece of work
The same five standards
Whether a study, advisory or consultancy, every piece of work meets the same five standards.
Read the standardsNot sure which fits?
Tell us the decision you’re facing and we’ll suggest where to start.